Ethereal London is an independent, affordable luxury womenswear brand creating timeless styles in a variety of cuts & beautiful bespoke prints that suit & flatter a diverse number of body shapes.

Designed and developed ethically & sustainably and brought to the customer in an innovative online forum & tailored shopping experience that ensures our customerfeels her individual needs are continually met.


Yes, we know lots of other brands make for women too! But at Ethereal, we really understand that every woman is different, that one size or style does NOT fit all.

We go further than other brands to offer choice across our styles, whether it’s different sleeve types, different length options or even offering a solid colour as well as print, giving our customers freedom to choose what’s right for their body & their own personal style.



We believe in making beautiful clothes for every woman that work across sizes and seasons. Feminine, understated and elegant womenswear that will always make you feel confidently stylish.We will always offer choice in lengths, sleeves and prints/colour so our customers can find their perfect fit.


We aim to create “forever pieces” you can wear time and again that are not tied to seasons or passing trends. Lovingly crafted with high quality fabrications and details to ensure they’re made to last when they are loved.


We strive to be conscious & transparent in every step of our design and production process. We use 3D prototyping to reduce waste materials, we use the highest quality of fabrics in small quantities, any off cuts are used to create smaller accessories - so nothing goes to waste!

We only produce in small quantities and we offer a Pre-Order service to ensure we’re never over producing.

All of our packaging is recycled or recyclable.