Cupid’s Millinery Melbourne has been making ladies fashion hats for over fifty years. Recognised in the industry for high quality and style, our products have stolen the limelight, winning over fifty millinery and fashion awards.

Proud to be a family business which is fully Australian owned.

We specialize in ladies hats and fascinators for Melbourne Cup, Ascot, Derby and other racing events. We are the only company in Australia that makes custom hats for Mother of the Bride and any special occasion.

Our mission is to design and manufacture value-for-money millinery products capturing the imagination of our customers and to continue setting quality benchmarks in the industry. Cupids Millinery is the only fascinators and ladies hat maker licensed to carry official “Made in Australia” logo.


Through years, our company developed three distinctive brands"Cupids Millinery Melbourne" is a brand of special occasion hats and fascinators. Individually made in Melbourne to match customer outfit.

"Fillies Collection" brand is a our bespoke racing millinery. Designed and made in Melbourne by our skillful milliners, those are the mid-to-high range headpieces that compete on all fronts with world-renown milliners, but do not break the budget.

"Max Alexander" brand is completely designed by us in Melbourne. This is a mid-range millinery offering. Some styles are made by us in Australia, others are partly made overseas and finished by us in Melbourne. This brand provides mainstream product offering of highest quality for its price range.

No matter what brand, all designs are always done by Cupids Millinery and each headpiece is passing though the hands of our milliners in Cupid's Millinery Melbourne studio.