The Backpack Briefcase

The Backpack Briefcase

Analysis shows a gap in the market for a stylish work bag. The BOITA Bag fills this gap:

Luxury & Stylish

Functional & Durable

Eco conscious

Made to highest ethical standards

Targeted at conscious young professionals



GENDER: Gender neutral (70% male, 30% female)

AGE: 25 - 50

LIVES: Urban/ City

PRIORITIES: Strong social life, active, fitness, travelling, whilst being mindful and aware of things going on in the world. They want to make sustainable choices but don't want to sacrifice style.

Features that work as hard as you

The press agree...