The Backpack Briefcase
Analysis shows a gap in the market for a stylish work bag. The BOITA Bag fills this gap:
Luxury & Stylish
Functional & Durable
Eco conscious
Made to highest ethical standards
Targeted at conscious young professionals
GENDER: Gender neutral (70% male, 30% female)
AGE: 25 - 50
LIVES: Urban/ City
PRIORITIES: Strong social life, active, fitness, travelling, whilst being mindful and aware of things going on in the world. They want to make sustainable choices but don't want to sacrifice style.
Features that work as hard as you
The press agree...
